Close Reading #2

Sprint’s Shares Fall on News It Lacks Money for Upgrades
http://www.nytimes.com/2011/10/08/technology/sprints-shares-fall-on-news-it-lacks-money-for-upgrades.html?ref=technology

     I thought Sprint was done for, nobody likes Sprint because their server sucks and they are more expensive. But I was shocked to see them still struggling to stand back up. In the passage it talks about how Sprint is buying iPhone 4S from Apple. But from my own perspective, unless Sprint can keep the selling of iPhone a lot lower than both AT&T and Verizon Wireless. There is no way anyone would buy it from Sprint. I simply feel sorry for Sprint; it had a good run, but was outrun by AT&T and Verizon.
        Diction: The author of this article had a great diction use. The very first word I spot in this passage was “struggling”. THE ASSOCIATED PRESS could have used “strive”, it seems like a lot of articles use strive to show that something/ someone is still fighting on. But THE ASSOCIATED PRESS used “struggle”, as in everyone knew Sprint is as good as dead, but by signing a contract with Apple indicated that there is still the tiniest hope.
The rest of the dictions are just general ones that are used to draws readers into reading the article.
        No imagery was found while reading this article. I don’t think we need an image of how bad Sprint is doing or how they are signing contract to try and save the company.
        Not a whole lot of anything else can be found in this article. The main reason I chose to read this article is because I was shocked that Sprint is not dead yet. And upon reading the article, I don’t think Sprint has much fight left in them. They might be able to attract some costumers but they won’t get enough profit to pay for the amount of iPhone they bought while making profit of their own.